The New Formula for Generating High Quality Leads
More is not always better. That's why marketers are shifting lead-gen efforts from quantity to quality. How do you target and engage the best prospects so that fewer leads pack a punch? This Demand Gen eBook explores the strategies, tactics and tools that leading B2B marketers are using to improve the flow of quality leads . Read the eBook to learn: Top vehicles for driving high value leads, why companies are tapping into the power of the web, how webinars rate in driving high quality leads that convert to sales, and more... Quality over Quantity Study after study is finding that lead quality is now considered an imperative for B2B companies. In the Marketing Profs report titled B2B Marketing Today, respondents said their two top priorities are: Reaching the right decision-makers (46%) Improving lead quality (43%) Yet many organizations have been slow to acknowledge and deal with lead quality snags. The concept of volume alone – and the false sense of accomplishment it can ...